Adprobe  
  ….a complete solution for advertising research and testing

 

How does your advertisement measure up against your objectives?
Are you maximizing the potential of your advertising?
Is your message clear? If you don’t know, you may be wasting money!
Advertising ‘big ideas’ might not seem quite so obvious to your consumers. Whether your target audience responds as you would wish depends on many things, but if your brand recognition is poor, then you will have to spend more to get your message across. Advertising research can save you money!

 

Adprobe® : A 3 stage approach to advertising research and testing
Adprobe® Stage 1: Typically we begin with a series of focus groups to understand the DNA of the brand and its competitors. We need to explore the reasons for choosing between the various brands in the category and we must identify the most relevant and motivating proposition. A number of advertising concepts can be explored.
Adprobe® Stage 2: We check out awareness recall and understanding of one or possibly two options developed to animatic stage relative to a number of benchmark commercials. We measure the extent to which they involve and engage with the target audience, the perceptions they generate, and the impact on buying intention.
Adprobe® Stage 3: We track the effectiveness in generating awareness and changes in brand perception across the campaign.
advertising research and testing Heawood Research
Adprobe® is a registered trademark of Heawood Research Limited,
Portside House, Lower Mersey Street, Ellesmere Port CH65 2AL
For more information E-mail: post@heawood.com
Tel: 0151 356 9444  Fax: 0151 356 5004
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