| Homereach | |
| ….cost-effective placement tests at home |
| How can you be sure your products are acceptable to your customers? How do you maximize the opportunity for success? |
| How do your products compare against those of your competitors? |
| How do you find out if a lower-cost recipe will impact the acceptability of your products? |
| Whether your customers come back to your product again and again depends on what they think about it after using it. The best way to find out how well your products perform is to allow consumers to try them in their own homes. |
| In Home Placement Tests Using Homereach® |
| Homereach® comprises a national database of households that have been pre-screened and from which an appropriate target sample can be drawn amongst which to test your products. We deliver them for testing for a fully inclusive low cost, including temperature-controlled delivery if needed. |
| All you need to do is tell us what to test and provide the samples: we will take care of everything else. |
| We report the results back to you in a format that is easy to action, usually within around 4 weeks. Our experience is in marketing as well as market research. Therefore, the emphasis is on actionable results and we will work with you to make sure you maximize the value of the tests you run with us. |
| There is no better way to test products than in a ‘real life’ environment. There is a world of difference between consuming a couple of mouthfuls of a test product, prepared to perfection by a home economist in a hall test environment and using, or abusing, a product in a normal home use situation and eating it as part of a complete meal with the rest of the family. Other family members can be instrumental in blocking further purchases, even if the main grocery shopper likes the product, since some product categories have to be approved by all the family. |
| Recruitment samples can be based on specific recorded product purchasing behaviour, demographics, social class, lifestyle, supermarket used or even criteria such as lunchbox usage. |
| Within lifestyles we have respondents categorized by the following classifications: |
My family |
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is conservative in its tastes |
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is adventurous in its food preferences and enjoys experimenting with foreign dishes |
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often eats out for pleasure |
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is careful to choose a healthy diet |
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loves snack foods |
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enjoys cooking |
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frequently eats out for pleasure |
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prefers traditional British food |
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frequently buys pre-prepared dishes for home-cooking |
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couldn't manage without a microwave |
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enjoys entertaining friends at dinner parties |
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frequently relies on take-aways for home consumption |
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counts calories |
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tries to reduce meat consumption |
| For certain npd concepts, it may be helpful to recruit respondents based on a combination of age of housewife and aggregated lifestyle groups rather than existing purchasing experience. |
| We have benchmarks from hundreds of tests against which we can help place the results into context. |
| Homereach® is cost-effective because we have pre-screened the database and because we already have the distribution logistics in place. You may like to rethink the place for in-home product testing within your npd planning cycle. Instead of the last stage in the process, you can now afford to bring this stage forward. It is an efficient way, therefore, to check out the potential for new products, or report on the relative appeal of your range compared with that of your competitors. | |
| We can provide monadic, proto-monadic or comparison tests, branded or blind, to suit your specific requirements. Typically, you will be able to undertake full organoleptic testing that will provide diagnostics that will enable your technical team optimize the product, as well as measure propensity to purchase both before and after trial. | |
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Homereach® is a registered trademark of Heawood Research Limited |
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